Fractional marketing lead. Seville, and wherever you are.
Marketing leadership for founders who need results.
I lead marketing and go-to-market for startups and growing brands, B2B and consumer, that need a senior lead before they can hire one full time.

Brands and teams I've worked with
What I do
“Amazing operational partner that you can rely on to get results.”
Vlada Lotkina, 4x founder and exited SaaS CEO
Selected work
Google Maps · Global Product Marketing and Brand Manager
From zero to a community of three million
Lots of people used Maps. Not enough of them wrote reviews, and without good reviews, a map can't tell you where to eat. We built the community that fixed that.
An enterprise working capital platform · US go-to-market lead
What people say
“Esther was such an asset to the ClassTag organization! She is hard working, quick to find solutions...”
Lindsay Siebert, co-founder, Keep & Co
“Esther brings tenacity and dedication to her products and I am proud to be her manager, partner and friend.”
Eren Kantarli, Google
“...it's become clear that she's a sharp entrepreneur with a strategic mind and great skill in driving a vision, both for clients and for her team.”
Eliana Ifill, creative project manager











