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The results, and how they happened.

Selected work

Brand and community at Google, go-to-market for B2B software, and growth, lifecycle and paid for consumer brands. Two case studies are open. The rest sit behind a password. Ask and I'll send it.

Brands and teams I've worked with

  • Google
  • AOL
  • Sports Illustrated
  • BISSELL
  • U.S. Chamber of Commerce
  • Zagat
  • GIA
  • VSA Partners
  • PYMNTS
  • Miller Center
  • ClassTag
  • Valcucine
  • Arclinea
  • MisuraEmme
  • Rare Carat
  • Earthbath
  • Platinum Guild
  • ARX Fit
  • Fort Hill LogiX
  • Evolve MKD
  • HRH Joaillerie
  • QualRecruit
  • Upsales
  • C-VILLE Weekly
  • Swish Dental
  • Maker & Moss

Google Maps · Global Product Marketing and Brand Manager

From zero to a community of three million

Lots of people used Maps. Not enough of them wrote reviews, and without good reviews, a map can't tell you where to eat. We built the community that fixed that.

3M+
community members, built from zero

An enterprise working capital platform · US go-to-market lead

$200K
The full story lives behind a password.
Request accessHave the password?

HRH Joaillerie · Marketing lead

9,019%
The full story lives behind a password.
Request accessHave the password?

A B2B messaging and cloud communications platform · Growth lead

Teardowns from their own data put $440K in the pipeline

860 target accounts, scored on how they used the free tier. A teardown series did the selling.

$440K
in pipeline over two quarters

A multi-location dental group · Growth and paid media lead

20%
The full story lives behind a password.
Request accessHave the password?

A direct-to-consumer e-commerce brand · Growth and lifecycle lead

160%
The full story lives behind a password.
Request accessHave the password?

The locked ones are real. Ask and I'll send the key.

“...she's focused on results and metrics, she's a very clear and effective communicator, she cares about details, and she prioritizes & gets things done.”

Derek Chan, Global Publishing and Marketing Leader at Riot Games
Esther Brown at her desk

Writing for clients

Research programs · A business news publisherBrought in as interim managing editor. Worked on the recurring research indexes that press and analysts quoted, and kept a daily publication on schedule.
Industry research reports · A global trade associationReports built from surveys of retailers in several countries.

Also worked with

A B2B growth consultancyThe largest interiors community on InstagramA home and design e-commerce retailerA natural pet-care brandA legal AI companyAn off-market M&A deal origination firmA platform for moms starting their own businessesA social impact brandA hyperlocal news startupAn online English school for kids in ChinaA maker of designer hanging outdoor loungersAn online sake retailer

“Great collaborator, incredible work ethic, and not afraid to try new things.”

Jonathan Sluys, founder, Legion Collective