Our goal is to be the last agency you work with
You've probably worked with your fair share of paid media managers or agencies who've left you feeling like maybe you're not getting your money's worth. Our promise? We'll treat your hard-earned dollars like they were our own and approach your paid media campaigns with curiosity, creativity and professionalism.
TIRED OF SETTLING FOR HO-HUM PPC RESULTS?
scroll on if you're into it.
LET'S CHAT
Specializing in an integrated marketing approach, I'm an expert in marketing strategy, social media marketing, online community management, content strategy and content marketing (and my PPC team is the real deal).
I started my boutique marketing agency in New York City in 2015 with a mission to help my clients kick some serious butt while having a ton of fun along the way.
As a former Googler who helped create Google Maps' Local Guides brand, I know what it means to help develop and represent an iconic brand that people love. That's why I love working with authentic, purpose-driven businesses and brands who do well while doing good.
Our Story
TLDR: WE're pros
I'm Esther, and my paid media team and I have got you covered.
I’m a former Googler turned freelance marketer and mindset/business coach, building my dream life, at home and abroad. And my paid media team? They're ruthlessly focused on helping you get results.
hey there!
Esther is a great balance of ‘getting it right,’ perfectionism and ‘getting it done,’ pragmatism.
- ANNE-MARIE ROSSER, PARTNER, VSA PARTNERS
She is incredibly incisive and seems to have a natural propulsion behind everything she does. She can handle an immense amount of detail, while also keeping her eye on the big picture.
Esther has been a true extension of our team. I have been particularly impressed with her ability to draft high level strategic plans,
- kate SAMA,
Sr. Manager, Technical Programs + Analytics, HUBSPOT
and then go on to execute them impeccably- including the post campaign analysis so we learn and optimize our performance going forward. She has gone above and beyond to elevate our content strategy, all while being an absolute delight to work with.
Audit of your ad accounts
How does this sound?
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HERE'S WHAT TO EXPECT:
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After our intro call, we'll conduct a FREE audit of your ad accounts, no strings attached.
Go-forward strategy
After we dig into your accounts, we'll map out a paid media strategy, which will include suggested ad budgets by channel, and scope. The best part? You're FREE to use this regardless of whether or not you choose to hire us.
Work with pros
Our team has decades of combined experience in PPC and digital marketing as a whole - B2C and B2B - on both the agency and brand side. In short: we've got you covered!
FREE
Our Team's Certifications
Ready to get this ball rolling?
Book a FREE 30-minute discovery call where we'll get to know you and what you're all about (and introduce ourselves, too!). From there, we'll get started on your ✨ free ✨ audit and strategy.
Brands Who've Trusted Us
As multi-disciplinary creatives and technicians, my team and I help solve our clients' most pressing, strategic marketing problems. Here are some of the brands who've chosen us.
marketing portfolio
Case Study: Swish Dental
Improved the account structure
Introduced optimized tracking
Increased the campaigns' reach
Set up phone number tracking
Developed paid online channels
Successfully expanded Google Ads
detail-orientation and follow-through. Collaborating with someone of her efficacy on unstructured projects is reassuring to say the least. I recommend her to all future collaborators without reservation and with the highest enthusiasm. It is a true pleasure working with her. ”
— RACHEL ROSENFELT,
ASSOCIATE DIRECTOR, THE NEW SCHOOL
“Esther is a rare brew of creativity,
With Cartier, Tag Heuer, Tudor, Only Diamonds, Hearts on Fire, Roberto Coin and Pomellato.
These helped maximize the client's awareness locally, reaching over 50,000 through Facebook and generating over 400,000 impressions per month on Google.
Co-op Partner Campaigns
Case Study: Heller Jewelers
50,000
400,000
We help our clients get found, everywhere
Google Ads
Bing Ads
Facebook & Instagram Ads
Linkedin Ads
1.
2.
3.
4.
From pAID SEARCH TO PAID SOCIAL, WE'VE GOT YOU (AND WE'RE ALWAYS TRYING NEW THINGS)
Pinterest Ads
5.
>> all copywriting
Includes:
>> creative ad designs
Here's What You'll Get
NEED MORE REASONS TO WORK WITH US?
free audit of your ad accounts
FREE PAID MEDIA STRATEGY
DAILY availability on slack & REGULARLY-SCHEDULED MEETINGS
COMPREHENSIVE MONTHLY REPORTS
REAL-TIME REPORTING DASHBOARD
shared project management board in clickup
LET'S BREAK it DOWN
Services We Offer
focused on your bottom line
PPC Campaigns That Drive Real Results
Whether we're starting from scratch or we need to restructure your whole account, testing hundreds of new creatives and audiences, our focus remains the same: getting you the results you need to grow your business, while surprising and delighting your ideal customer.
good stewards of your dollars
Paid Media Campaigns Without Wasted Spend
We've audited a lot (!!!) of ad accounts and truth is, most ad spend is wasted. But because we don't get paid based on your paid media budget, we're not going to push you to spend money when it doesn't make good business sense (and honestly? We'll never push you, period). Whether your budget is $5,000 a month or $50,000 a month (or more!), we've got your back.
True Partners
Collaborative Strategies
Any worthwhile relationship requires a collaborative partnership, and it's our pleasure to get to know you, your business, and your customers so that we can serve you better. We love working together with our clients to learn about their aspirations and business goals so we can think and act strategically and make them real.
masters of our craft
Scroll-Stopping Creatives
We love coming up with fresh creative approaches with our clients that help them achieve the results they're after - so, whether it's writing copy that coverts or designing killer creatives that stop the scroll, we do it all.
Derek Chan
"I worked with Esther during a period of significant growth and evolution of the Google Local Community Management organization, under Google Maps. When we started working
together, I immediately saw that she had the qualities of a great manager. She’s focused on results and metrics, she’s a very clear and effective communicator, she cares about details, and she prioritizes and get things done. But as time went on, I also saw her develop the qualities of a great leader. Esther is a strong cross-functional collaborator, she’s tenacious and focused in the face of rapidly-shifting organizational priorities, and she listens to - and rapidly acts on - constructive feedback. Most importantly, her leadership style is consistent with strong values - honestly, directness, and authenticity. She earned my respect, and I would embrace the opportunity to work with her again.”
BRAND MARKETING, SUPERCELL
Lauren Brenner Goody
"Esther is a big picture thinker who’s easily able to translate her ideas into actions to achieve project or program milestones. She initiates
action to make progress and she values others’ feedback as it helps her to anticipate objections and next steps in her work. Esther and I had the opportunity to work together on internal events at Google where we collaborated to plan content and logistics for career development and leadership workshops offered to women at Google in NYC. She is a very hard-working individual, always attentive to the details. She is thoughtful, poised and very reliable. I recommend her without any hesitations.”
HEAD OF MARKETING - GLOBAL ENERGY & ENTERPRISE PARTNERSHIPS, NEST LABS
Adri Cowan
"Esther holds the quintessential characteristics of a leader: diligent, available, succinct, organize, and transparent about he inner-workings of our projects. She has the uncanny ability to help
her team stay on track without micro-managing. All this, with a sense of humor, consistently thanking her team for their work and recognizing their achievements, while still providing constructive criticism for improvements. It has been an absolute pleasure to work with her, and I look to her as an inspiration and a mentor.”
SENIOR MANAGER, SOCIAL MEDIA, MARVEL ENTERTAINMENT
Jonathan Sluys
"Esther is one of few people that can hold a grand vision and all the details of a project in her mind at once. She can swing with change while maintaining and hitting the larger goals and brand vision she sets. Great collaborator, incredible work ethic, and not afraid to try new things. I'd be lucky to have the chance to work with her again."
PARTNER & CREATIVE DIRECTOR, BREAKOUT STUDIO
>> real results
Book some time on my calendar now for your free discovery call to get started.
Ready to chat?