It All Began With a Leap
In 2014, I left the golden handcuffs of the corporate rat race behind and started my own freelance marketing business, where I made nearly $250k in my first year as a solopreneur.
A few years later, I moved home from New York City to North Carolina, bought my first house, and promptly met the love of my life (who happens to be a Spaniard).
One year after that, we were married and, not long after that, we bought our second home, in Europe. The next year, we welcomed our first kiddo (😍) and I managed my first maternity leave as a globetrotting business owner.
I'd love to teach you, because I believe you have the potential to create your dream lifestyle, too, whether that means working from home to spend more time with your little ones, or so you can ditch the commute in favor of a juicy morning yoga practice, or because adventure awaits and you want to build a business that allows you to work from anywhere in the world.
My superpower is supporting online business owners along their journeys towards becoming the best versions of themselves while pursuing the debt-free, location-independent lifestyle and business of their dreams.
Many of us have now gotten a taste of the freedom that comes with working remotely during the global pandemic — and that real collaboration is possible, whether we're doing business from our home office or from a beach in Bali.
I myself could never imagine going back to the daily grind of the 9-to-5, and I love having the freedom of being able to create anywhere, whether I’m at home in the States, in Europe, or somewhere else in the world. I’m much happier working the hours I want, where I want — all while making plenty of money and doing the work that really lights me up.
If you’re ready to launch your day dream or take your business to the next level, I’d love to help you make it happen. Ready?
I BELIEVE IN:
Making high-ticket value accessible to all, deep sleep, a solid morning routine, short emails, living debt-free, easy Mondays, data, planning, hot coffee and date night.
I'm NOT ABOUT:
Meetings that could have been emails, hangovers, playing it by ear (yep, I'm a planner), being a slave to any lender, giving anything less than my best.
YOU CAN FIND ME:
Being silly with my daughter, collaborating with my fabulous team, on calls with my amazing clients, smooching my scientist hubby, napping, nerding out over my budget, mixing mocktails, meal prepping, gardening or traveling.
daily rituals:
Morning journaling and self-coaching, reconciling YNAB (IYKYK), siestas, WalkingPad + working, swim class with my daughter, goofing around with my husband, Peloton rides or long walks with Audible.
watching:
DRINKING:
READING:
CRAVING:
A Spanish comedy starring Carmen Machi
A mocktail or kombucha
No Bad Kids: Toddler Discipline Without Shame
Pad kee mao (drunken noodles)
Currently
listening:
Essentialism: The Disciplined Pursuit of Less
My Favorite Things
Traveling — While my dad was from South Carolina, my mom is from Budapest, so I grew up spending all of my summers in Hungary. I was definitely bit by the travel bug from a young age! Some of my favorite spots? Australia, Japan, Bald Head Island, NC. Next on my list? Southeast Asia and Greece!
my happy
place!
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Naps! After years of wearing myself paper thin while working a big corporate gig, I now cherish my daily siesta, especially when it's poolside. It's life-giving!
Personal Development. I strongly believe that we’re always evolving — and that embracing that is courageous! Change is normal. You’re not the same person you were five years ago. Sure, sometimes change can be challenging, but that’s OK. We can do hard things.
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Poetry. I was a creative writing major in college (Wa-hoo-wa!) and while I write mostly prose these days, I still love curling up with a good book.
my guilty pleasure
GOLD! My husband jokes that I'm his little magpie, because if I see something gold (or brass, or champagne...), I'm obsessed. What can I say, it makes me feel fancy.
Sobriety (and a creative mocktail!). I took a break from alcohol when we were trying to get pregnant with our daughter (what a journey!), and I haven't looked back since. Life is just sooooo much better without a hangover, y'all.
My Favorite Things
This That
coffee
book
EARLY BIRD
STILL
living debt-free
SWEET
JEANS
or
TEA
kindle
night owl
SPARKLING
using Credit
SAVORY
YOGA PANTS
Where I stand on the super important stuff... Agree / disagree?
“Esther is a rare brew of creativity, detail-orientation and follow-through. Collaborating with someone of her efficacy on unstructured projects is reassuring to say the least.”
THE REVIEWS
so they say:
Why are customer personas so important? When you identify your ideal customer and understand them on a deeper level, it’s easier to connect and empathize with them (and of course serve them better). That ultimately leads to meaningful engagements and winning over loyal, repeat customers — who buy from you again and again.
Want to Craft TRULY Compelling Personas?
Stop guessing &
find your tribe
