Want my team and I to help you predictably book your dream clients?
Want my team and I to help you predictably book your dream clients?
scroll on if you're into it.
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I'm Esther, your
work-from-anywhere mentor & cheerleader.
I’m a former Googler turned freelance marketer, business mentor and mindset coach, building my dream life in Southern Spain.
You've got skills, and you're ready to ditch rush hour and the corporate grind in favor of a juicy morning yoga practice or a walk on the beach... but you're afraid of failure and need help getting out of your own way.
You want to be able to work from home so that you can spend more time with your little ones, and you're willing to work as hard as a mama— but you want to be taken seriously as a business owner, too.
You've got your passport ready and backpack packed, but you're not sure where to start when it comes to making your big dreams a reality.
In 2014, I left my cushy corporate gig at Google with ZERO clients to my name.
I took a sabbatical, then took a big leap and started my own freelance marketing business.
It took me 30 days to make my first $10k, and by the end of my first year as a solopreneur, I'd grossed nearly $250k.
CAPP is the foundational program within my Create Anywhere Millionaire Method™, where my team and I help coaches, consultants and service providers like you create and market test a $3k-$30k Scalable Signature Offer that delivers your core teachings and sits beautifully within your Strategic Offer Suite, which we'll also help you design. Plus, our true-blue strategy for designing, developing and testing high-ticket offers allows you to create a Signature Success System and a unique market niche for yourself so that you can become the go-to choice for your tribe - a.k.a. the people who need your help the most.
You'll design, develop, and market test a high-ticket Scalable Signature Offer that you can sell for $3k-$30k. Our tried-and-true organic marketing process guarantees you'll get clients without having to resort to paid traffic, reducing the risk to your cashflow as you grow your business. You also won't have to do exhausting, frenzied launches, webinars, funnels, complex email campaigns, or spend hours and hours on social media *chef's kiss* 🤌
As your business grows, make sure your offers can grow with you. A systematized Scalable Signature Offer perfectly situated within your Strategic Offer Suite will save you a lot of headaches down the road. And of course your Scalable Signature Offer and Strategic Offer Suite are both part of your Signature Success System, which will help you create transformational outcomes for your clients in a repeatable way that truly works, making it easier for you to serve more people in a way that is authentic and true to your values.
Through the CAPP process, you'll learn how to provide your clients with unmatched results. My team and I will not only help you create a high-ticket Scalable Signature Offer that you can charge $3k-$30k for, but we will also work with you to ensure your offer is promising and facilitates outstanding results for your clients.
We'll use only low-pressure sales conversations to get clients interested in your offer (no slimy, marketing broseph pitches with false scarcity or urgency here). Plus, with our tried-and-true sales system, you won't have to spend endless hours sliding into your prospects' DMs, and you'll only be making your offer to the potential clients who are the most qualified and most likely to succeed in your program - a win-win for everyone.
ONE YEAR TO TRANSFORM YOUR BUSINESS INTO A SIMPLE, SCALABLE POWERHOUSE
Learn how to cultivate your Create Anywhere Millionaire™ Mindset & Habits
How does this sound?
Cast your Create Anywhere Millionaire™ Vision and Roadmap
Design Your Signature System and Outline Your Strategic Offer Suite
Design and Develop Your Scalable Signature Offer
Market Test Your Scalable Signature Offer and Start Selling It To Your Dream Clients, Building Your Business
“Esther provided us a comprehensive look at our company and brand.
She performed a well researched approach to discovering our specific clientele, crafted a branding message around these personas, and coordinated a social media campaign based on the research. She is highly competent, envisions the many aspects of marketing, and is a great asset to your planning team.”
Yes, It's All Possible
“Esther and her team are incredibly organized, professional and responsive.
They did a fantastic job managing our social media - creating content, engaging with influencers, and responding to questions/concerns. They were real pros and a pleasure to work with."
“Esther has been a true extension of our team.
I have been particularly impressed with her ability to draft high level strategic plans, and then go on to execute them impeccably- including the post campaign analysis so we learn and optimize our performance going forward. She has gone above and beyond to elevate our content strategy, all while being an absolute delight to work with.”
With the CAPP program, you'll get access to our Create Anywhere Passport to Profit™ training portal for the life of the program, so you can work at your own pace.
Submit your Strategic Offer Suite and Scalable Signature Offer outlines for review and you'll receive Esther's detailed, personalized feedback on your offer, allowing you to confidently move forward with offer creation.
With CAPP, you will have one year of access to weekly group coaching with Esther and our Create Anywhere coaches, plus one year to use your four 1:1 coaching sessions (for instance, as Quarterly Planning sessions!). Plus, you can always upgrade to add more 1:1 support or extend access.
“Esther is a great balance of ‘getting it right,’ perfectionism and ‘getting it done,’ pragmatism. She is incredibly incisive.”
“Esther is a big picture thinker who’s easily able to translate her ideas into actions to achieve project or program milestones”
So let's do the dang thing!
You just want someone to tell you what works (and to call you out on your B.S., amirite?).
For one reason or another, you're not quite where you thought you'd be by now. I get it, because I've been there, too. But I'll tell you one thing: as long as you promise yourself you won't quit, this time WILL be different. Together, we'll make it happen.
You're more capable than you realize. But even heroes sometimes need a little help to take their super powers to the next level.
No matter where you are on your biz journey (or in the world), you're in the right place.
Once you've successfully completed CAPP and are earning at least $100k/year, the next step in the Create Anywhere Millionaire Method™ is CASS, where we design and create your Client Connection Offer, and begin building your Dream Team, creating your systems, and scaling your work-from-anywhere empire. When it launches, CASS will be an investment of at least $5k and you'll get another YEAR of access to Esther, Team #CreateAnywhere and the CASS community, so this is a huge opportunity to get in on the ground floor. If you're ready to take massive action and grow your business, community and impact, let's go!
join the waitlist
”Life’s too short to stay stuck in a j.o.b. or lifestyle that doesn’t light you up, daily. It’s time to leave the 9-to-5 grind behind.”
Want to Learn More About The Create Anywhere Passport to Profit™?
I know this program works because it's exactly how I started my own business almost a decade ago: no high-stakes launches, no social media stress, no paid ads - just offering value and helping clients achieve true transformations. It can really be that simple. The tried-and-true techniques don't change, and you don't need to jump on every TikTok trend, I promise.
In CAPP, we'll focus on helping you increase your sales volume - WITHOUT you having to ‘do all the things’ or invest a ton of cash up front. We'll do this by creating a lean, sustainable, funnel-free business with a simple strategy and structure, starting with your Scalable Signature Offer.
It's time to stop telling yourself you're confused or don't know what to do next in your business - because the truth is, you already have your Signature Success System inside of you, we just need to bring it out. Let's work together to reveal your hidden genius and supercharge your success by creating a Scalable Signature Offer that sits beautifully within your Strategic Offer Suite and will help you build your business smoothly (and, when implemented as the foundation and stepping stone to the the rest of the Create Anywhere Millionaire Method™, to scale).
Whether you're a corporate burnout dreaming of growing your side hustle to online biz empire status, a busy business owner mama with more unread emails than laundry to do (!) or a talented dreamer who wants to work and see the world on her own terms - I get you, because I've been there. If any of these sound like you:
Aching to leave your soul-crushing corporate job (or your intense business model) but feeling stuck because it pays well (and hey, you've got a mortgage, or other debt)...
A business owner with ADHD whose business will literally fall apart without the right systems, support and processes in place...
A sober entrepreneur who knows life (and business) is SO much better without that nightly glass (or two) of wine, but still misses it sometimes...
An IVF warrior or mom who's suffered from PPA or PPD while trying to keep her business afloat and wants to design a business that's built to thrive in all the different seasons of our lives...
... then I can relate. Trust me when I say: I get it.
An expat or digital nomad who loves the adventure but hates the loneliness that comes with being a citizen of the world...
The CAPP Program includes everything you need to get out of your own way and start taking massive action.
Plus, if you do the work and take advantage of your access to Esther, the CAPP team and community, you'll find yourself happily putting in the sweat equity that will move the needle, bringing your Create Anywhere Millionaire™ vision to life. And once you see how much you can accomplish in just a a few months, imagine where you could be a year from now...
Creating the life-changing habits you'll need to become the Create Anywhere Millionaire™ you're meant to be.
Building a funnel-free system that allows you to grow your client-base consistently and without manual effort from you.
Attracting your dream clients and creating a Scalable Signature Offer and running a community that lights you up... from anywhere in the world.
Leading your tribe of dream clients through life-changing transformations with confidence, so that they can step into their own greatness.
Defining exactly what you want to be known for and showing up with confidence for your clients and customers.
Feeling more balanced, and rested, and in alignment with the vision you've had for your life, and knowing you're working daily towards making even your wildest dreams come true.
join the waitlist
My team and I will show up to our calls ready to collaborate and be your new biz bestie, no strings attached. But hey, if it wasn't for you? No hard feelings, friend. Just let me know before our 30 days are up and I'll issue a refund, no questions asked (and no, no one has ever asked me for a refund).
Frequently Asked Questions
Currently, I'm based in Europe, so if you're in the U.S. or Canada, most of my available times are going to be in the morning for you. If none of the available times work for you, feel free to reach out and I'll see what I can do (and we can always arrange an intro call with another member of Team #CreateAnywhere - we're global!).
Sounds great! Just let our team know and we'll let you know what options are available to you and what we'd recommend as your best next step. Plus, if you join as a Founding Member of CAPP, you'll automatically get CASS and the extra year of support that it includes.
Here's the truth: I didn't have an email list for my first SEVEN YEARS in business. My social media following is VERY modest. I've still become a Create Anywhere Millionaire™, and I believe you can, too, as long as you have a marketable skill, a solid work ethic, optimism and love for the clients you serve.
Extra-ambitious clients could complete the core program in 8-10 weeks, however most clients will take ~12 weeks to get their Scalable Signature Offer live, and it can take a bit longer to feel ready for the next stage in the Create Anywhere Millionaire Method™. There's also valuable refinement that can be done after you've launched your Scalable Signature Offer, and group coaching is live weekly. We also know that life happens, and transformation takes time. That's why we provide access for one year.
Girl, yes! This entrepreneur life (not to mention #expatlife or #momlife!) can be lonely, but it's always better together. My team and I are always here for you.
Even if you already have a program that you're known for, you need to ask yourself the key question I learned to ask about everything while working in Big Tech: "Does it scale?". If it doesn't, you can't truly build any leverage in your business or margin in your life. Unless you want to be stuck in 1:1 service trading your time for money for the rest of your life, you need a Scalable Signature Offer.
Sign up and pay for the Create Anywhere Passport to Profit™ within one week of your intro call and get a FREE bonus 1:1 coaching session with Esther as our welcome gift to you. You'll have one year to redeem this session.
I totally get it. Every dollar invested in your biz is an important one! DM me your questions about CAPP and I will be happy to learn about your business, answer your questions, and see how we can help.
Still on the fence?